By Carl Anglim | February 9, 2017
London // 5pm Runway Show // Nature Within – LFW Edition
PRiK is one of the pioneers in online fashion in Serbia reaching over 80.000 followers. The brand is popular among women of style and business women, who appreciate the friendly treatment and customisation options. PRiK has participated three times at Serbia Fashion Week as well as at various other events. Dušica Županjac founded PRiK in 2012 after working many years for a Serbian-French firm within marketing, market research, and brand development. As a designer, she bases all her work upon wearable fashion as an expression of elegance, professionalism and sophistication.