Oxford Fashion Studio – Welcome to LFW

By | September 16, 2017

Oxford Fashion Studio – Welcome to LFW


Words by Armelle Aurelya Morton



There it finally is. London, the most edgy of the four fashion capitals is hosting Fashion Week once again; and Oxford Fashion Studio is showing exceptional independent designers from all around the world.


After having met all the designers for final details on the 14th, the Oxford Fashion Studio team hosted their traditional industry reception. The National Gallery, which doesn’t need any introduction, place of art and culture, was the scene for some more art and fashion with the designers and their hosts. Full glasses, edgy outfits, interesting conversations and intense networking. The speakers of the night, Anusha Coutigane, Senior Analyst at Kantar Retail ; and Hannah Kane, Editor-In-Chief of Phoenix Magazine, shared their knowledge and their experience of the fashion industry, with inspiring quotes from Karl Lagerfeld to Gabrielle Chanel, and witty rhetoric.

The next day, team members, models, designers, all headed to Devonshire Square, and transformed the space. Between the fittings happening backstage and the setting up of the space; every single detail was handled, to get everything ready for the next day – show day !